Information Video, Product Demo or Explainer Video?

So what is the correct terminology for these types of videos? Good question. The answer is they all have different purposes and should be called something different accordingly.

An explainer video is a video designed to “explain” a problem and provide a solution. These videos are usually under two minutes (or less) in length and are VERY effective in getting customers to pay attention and take action.

An information video, or product demo video, is more of a video that talks about a project, or event, or launch, or service/solution offering. It’s the same thing, sort of, but focuses less on the super quick explanation. These types of videos can be longer and wordier.

So that’s it. It’s all the same really. Call it whatever you want. The point is, these types of videos work. Did you order yours yet?