Explainer Videos – The New Infographic?

We admit it, we wrote this piece over at HuffingtonPost. But wanted to share it here with you. Click to read the entire article.

In the fast-paced world we live in nowadays, it’s harder than ever to keep a person’s attention. As content creators (authors, bloggers, podcasters, small business owners, etc…) we are in a constant battle to try and create new and fresh content that grabs our customer’s attention and also makes them seek it out, then share it.

But that’s really hard to do, even for the most seasoned content marketer. In recent years, we’ve seen an explosion of the infographic. An infographic is a web-based factoid image that contains stats and figures and charts and graphs pertaining to any particular topic.

There are infographics on social media. And infographics on crime. And even super-sexy infographics about sex. And thousands more all over the internet.

And they work too. Infographics are usually very interesting, which makes them shareable, which is the holy grail of every content marketer’s dreams. Smart marketers and content creators make branded infographics that contain links or calls to actions back to their websites. As those infographics get shared naturally, so does their brand message and the opportunity for viral growth.

But what infographics can’t do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered.